Creating lasting relationships is central to my approach. This ongoing partnership with Kirstie Allsopp’s The Handmade Fair spanned multiple live events over four years. It incorporated media sponsorship, event presence and a programme of live workshops, plus advertorials, targeted social media and newsletter campaigns to drive ticket sales and build awareness across a portfolio of magazine brands.

I work closely with advertising teams and clients to create branded content that engages audiences while amplifying commercial aims. This series of bespoke advertorials involved commissioned content from bloggers to launch a new pattern collection to the Simply Sewing audience.

I work with non-core clients to create bespoke editorial solutions for aligned audiences. This six month collaboration with Tick Tock Tea in Mollie Makes involved a series of craft projects, commissioned and shot to reflect the brand aims; product placement across commissioned interviews with leading creatives; and newsletter campaigns and live event sponsorship.

I’m passionate about creating collaborations that work for both a brand and their audience, creating must-read content precisely targeted to a client’s demographic. This sponsored supplement for sewing machine brand Pfaff was part of a best-selling package for Simply Sewing magazine, timed to conincide with the airing of The Great British Sewing Bee 2021.

I’ve freelanced for Bristol-based content agency The Content Emporium for a number of years, creating targeted copy for B2C audiences for both print and digital.